Blueprint Labs affiliate Emily Oster is named to the infamous TIME list of the 100 Most Influential People of 2022.
“A savior for whipsawed mothers is Emily Oster, a professor at Brown—not of pediatrics or psychology but economics. In best-selling books (Expecting Better, Cribsheet, and most recently The Family Firm), her popular newsletter, and social media, Oster weighs trade-offs, distinguishes trivial from substantial risks, and evaluates evidence for causation in a messy world. Enriching this analytical brilliance is the common sense and empathy that come from being a mother herself.
Oster shows how data, a scary word, can be a humanizing force. As one mother put it, “She restored my sense of being an adult with a working brain and not just a working uterus.”’